Social media policy, governance and risk management pryme. Phil mennie social media risk and governance leader. Read social media risk and governance managing enterprise risk by phil mennie available from rakuten kobo. His expertise stems from experience using web technology to better manage financial and operational data. Written by social media risk and governance expert phil mennie, social media risk and governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud. Phil mennie is pwcs global social media risk and governance leader, helping his clients harness the power of social media through good governance and risk management. Social media risk and governance is a practical guide to the key components and considerations which make up a good social media governance strategy. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure webbased payment system and a. Phil mennie is author of social media risk and governance.
Phil mennie is pwcs global social media risk and governance leader, helping clients harness the power of social media. Phil mennie, author of social media risk and governance, discusses what the future of social media risk and governance looks like, and identifies the opportunities and threats to futureproof your. Social media risk and governance ebook by phil mennie. Addressing these points will allow an organisation to gain the maximum amount of value from their programme while at the same time managing social media risk and ensuring the future success of the programme. Request pdf social media and customer dialog management at starbucks. Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities.
Our social media governance framework sets out the key considerations required for an effective social media programme. Phil mennie is the leader for data analytics and data management in pwc assurance across the middle east region. Phil mennie united arab emirates professional profile linkedin. He is pwcs social media risk and governance leader, helping his clients harness the power of social media through good governance and risk management. Phil mennie, author of social media risk and governance, discusses what the future of social media risk and governance looks like, and. Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compli. There is growing interest from organisations to leverage data and to integrate internal and external social media as part of their strategy. Social media governance managing social media risk social media is a megatrend, revolutionising the way people communicate and interact with each other. Managing enterprise risk phil mennie, kogan page, 2015 given the burgeoning number of social media platforms and users on the internet today, it is surprising that more books have not yet been published to tackle the risks. Social media policy, governance and risk management offers your company the foundation it needs to protect your organization while still move forward.
Social media risk and governance by phil mennie social. Social media and customer dialog management at starbucks. Pdf the literature on social media use in risk and crisis communication is growing fast, and it is time to take stock before looking forward. The future of social media risk and governance phil mennie. To learn how firms can mitigate these risks, i had a conversation with phil mennie, global social media risk and governance leader, pwc and author of social media risk and governance.